At a Glance

What started in 2002 as a small, one - man bike store has skyrocketed into an internet powerhouse, shipping more than 100,000 products from a 2,000 sqm warehouse and earning the dynamic company a spot on the coveted BRW Fast 100 list.

The new SmartFreight application efficiently manages the entire dispatch process. The application electronically selects the lowest-cost carriers based on the shipping address and post code of the consignment. A single common platform automates the printing of carrier compliant shipping labels, assignment of tracking and consignment note numbers, and preparation of end-of-day manifests and reports. And because all dispatch information is now stored within CELL Bikes’ NetSuite system, we gain the further benefit of comprehensive, real-time freight reporting capabilities.

“Thanks to the AVT integrated solution between SmartFreight and our Net-Suite system, we have increased our order processing from 200 orders a day to 300 orders a day, without strain. Our shipping process is now highly automated, which is easier to use and more accurate – leaving us with happier customers and more pleased employees"

Michael Simms
Chief Operating Officer
Cell Bikes www.cellbikes.com.au
148 Parramatta Road Stanmore NSW 2048
www.cellbikes.com.au

Client
CELL Bikes
Key Achievement
CELL Bikes Ships 50% more product per week
Provider
SmartFreight Australia
Solution
SmartFreight® Professional

Objective

  • Eliminate the strains on the current freight management software integration
  • Interface ERP system directly with SmartFreight
  • Reduce dispatch problems
  • Remove manual print of every shipping label which is a cumbersome, eight-step process that is prone to errors

Solution

SmartFreight Professional efficiently manages the entire dispatch process. The application electronically selects the lowest-cost carriers based on the shipping address and post code of the consignment. A single common platform automates the printing of carrier-compliant shipping labels, assignment of tracking and consignment note numbers, and preparation of end-of-day manifests and reports

Achievements

  • Automation: The disjointed eight-step manual entry process has been reduced to a three-step automated process.
  • Efficiency: Order processing time has been reduced by 40%.
  • Productivity: CELL Bikes is able to ship 50% more product without errors. A larger number of orders are processed on the same day, enabling even faster turnover of inventory.
  • Higher Customer Satisfaction: Improved data tracking provides better transparency for customers, and on-time delivery of goods has significantly improved the customer experience.
  • Cost Savings: The integrated freight route optimization and least-cost routing, combined with the fact that the new, more efficient system requires fewer man hours to process orders, has meant a substantial cost saving for CELL Bikes.